Amazon Ads For Authors Two Case Studies Showing That They Do Work

Amazon Ads For Authors Two Case Studies Showing That They Do Work Amazon Ads for Authors: Two Case Studies Showing They Do Work Amazon advertisements have been the discussion of independent creator town since Amazon opened its AMS stage to all KDP clients in 2016. While Facebook promotions become progressively serious, as Mark Dawson previously anticipated on this blog in 2015, Amazon has made enormous enhancements to their publicizing stage, and are dynamically getting one of the most preferred channels for showcasing a book.Like some other promoting stage, the AMS stage accompanies its own difficulties and expectation to absorb information. What's more, similar to some other stage, achievement to a great extent relies upon information investigation and cycle. In this post, we’ll break down two contextual investigations (one fiction, one verifiable) and attempt to comprehend what these creators are doing right.A brief introduction to Amazon AMS adsBefore we get into the contextual analyses, it’s critical to examine what Amazon advertisements do. In the event that you’re effectively acqua inted with them - or have taken the Reedsy Learning seminar on Amazon promotions for creators, or Dave Chesson's video preparing - you can skirt this part.When making a decision about any publicizing stage, you should consider four pivotal things:Placement: where do the advertisements show up?Targeting: how might I choose whom the promotions get demonstrated to?Cost: when am I being charged? What is the base I have to invest?Analytics: how would I know whether my promotions are working or not?PlacementThere are two kinds of advertisements you can take a stab at Amazon:Sponsored Product: these promotions appear on item postings and other books’ item pages (underneath the â€Å"also boughts†).The primary concern to note is that his focusing on is automatic.â€Å"Here’s my rationale: Amazon knows! It’s frightening, yet Amazon realizes what you’re looking for, what you’ve been taking a gander at, what your inclinations are and how best to conve y the correct advert at the privilege time.†For more bits of knowledge into Joseph’s battles, take our free seminar on Amazon promotions! Two of the 10 exercises are composed by him and he shares everything about his procedure. In addition, Joseph's an independent book advertiser on Reedsy. On the off chance that you’re a verifiable writer looking to independently publish or to fiddle with AMS promotions, you can connect with him and look for his help.Takeaways for true to life authors:Try Sponsored Product advertisements first;If your book’s metadata is all around streamlined, go for programmed targeting;Even if the ACoS isn't the best, consider the quantity of impressions you're getting and the effect in brand awareness.What's your involvement in the AMS advertisement stage been similar to?  Share your bits of knowledge with us beneath. In the event that you have any inquiries for Annelie and Joseph, don't hesitate to ask in the remarks also!

What Kind of Essay Topics That Stand Out in the Eyes of Admissions Officers?

What Kind of Essay Topics That Stand Out in the Eyes of Admissions Officers?Before you start writing a college essay, it is important to understand what kinds of essay topics that stand out above others in the eyes of admissions officers. These are generally focused on some trait that will be used as a determining factor in your application and selection into college. Essay topics that stand out from the crowd typically vary on how personal they are, and the overall theme of the essay.The most popular essay topics that stand out in the eyes of admissions officers are those that have a theme. This means that there is a very strong connection between the topic of the essay and the admissions officer's own interests or hobbies. However, it also means that the topic must connect back to something or someone that has been mentioned in the essay. If this connection cannot be made, then the essay will not stand out in the eyes of the admissions officer.The other kinds of essay topics that s tand out in the eyes of admissions officers are those that are highly personal. Many students make it clear that they want their essay to be very personal. Some of the most personal essays have to do with experiences and personal circumstances. Essays that discuss the hardships that you have gone through, some form of abuse or death in the family, and your strong feeling for your family are all examples of essays that stand out in the eyes of admissions officers. These types of topics are often 'how I felt' type essays that do not necessarily relate back to anything else in the essay.There are other forms of essay topics that stand out in the eyes of admissions officers than the ones mentioned above. For example, if you are writing about literature, you can bring in personal experiences and even uses of literature as a means of connecting with your essay topic. Even if the essay is about politics or religion, if you bring a personal perspective and experience, this can help to stand out and show that you are an interesting writer.It is best that you research the subject of your essay topics that stand out in the eyes of admissions officers before writing your essay. You want to do this so that you can know which types of topics that stand out in the eyes of admissions officers and what types of topics that stand out in the eyes of your readers. Doing research ahead of time allows you to come up with better essay topics that stand out in the eyes of admissions officers.Another important thing to consider when you are researching topics that stand out in the eyes of admissions officers is that you do not become too emotional or too personal in your essay. You should write your essay like you would write a report, the personal comments should be clearly stated. Also, avoid using too many words per paragraph as this will make your paper look too lengthy and makes it harder to read.College essay topics that stand out in the eyes of admissions officers can also incl ude things that will appear on your transcript such as grades. Your grades will be one of the first things that admissions officers will see when they review your application. Because you want your grade to be high, you should not only focus on high grades, but also use your high grades as a theme of your essay.Essays that contain topics that stand out in the eyes of admissions officers, such as those that use personal experiences, can be a big advantage for you. This is because it will show the admissions officer that you are genuine and a real person who cares about others. As long as you take the time to write an interesting essay that shows that you care, you will be a good candidate for admission to your dream college.

West Side Story Critique Essay - 1208 Words

Irvine Valley College’s production of the play West Side Story is a well performed play that people should see. It possess qualities of a musical, thriller, crime, drama, and romance to create a captivating performance. The theater at times was filled with laughter and sadness to create an interesting emotional roller coaster. In this critique, I will be reviewing aspects of scenography, costumes, music, and many other pieces of the successful production. To begin with, the scenography mimics the aspects of Upper West Side New York during the 1950’s to allow the audience to understand the setting of the play. Most of the sets depict an urban setting in which the audience can clearly see that the story takes place in a well-developed†¦show more content†¦Having Doc use a rag to wipe off the table or having the Jets sitting on the bar also reinforced that the shop the audience was viewing was a store or possible restaurant.. During the rumble, having the gang’s reveal their knives escalated tensions while clearly showing a brawl was brewing. In the end of the play, a loud sound created from a gun allows viewers to determine that the gun was fired. Costumes in this play were used to show two different cultural societies in West Side Story. The Jets gang dressed in khakis or jeans with bland tucked polos as a representative of the American lifestyle while the Sharks dressed in colorful open-buttoned shirts and dress pants as a representative of the Puerto Rican’s adapting to the American lifestyle. The woman associated with the Jets often time wore a single colored dress like white or light pink while the woman associated with the Shark’s often times wore bright multicolored dresses. The costumes used in the play seemed to distinguish that the gangs were in the middle class. It seemed that some men in the play wore slim-fit shirts and suspenders to represent masculinity. In comparison, the woman wore more revealing dresses express the sexuality of and portrayal of a woman during the 1950’s. Moving on, I thought the overall acting of the play was fairly good.. At times I felt the play underperformed during certain scenes like how Tony first fell in love. In contrast, the scene where Anita tries to warnShow MoreRelatedTelevision, Television And The Internet1399 Words   |  6 Pagesvisual mediums, news channels and news outlets are influential in creating images and stories for spectators to consume. The development of these images tells stories and draw frameworks for audiences to evaluate and make sense of the world. Over the last few decades, global media conglomerates reporting on Africa, often portrays the continent in a state of distress and in need of humanitarian aid. On the other side of the world, the United States’ coverage on Blackness and correlated the Black experienceRead MoreShooting an Elephant1200 Words   |  5 PagesJulien Combes Natasha Rebry Writing 009 20th November 2011 â€Å"Shooting an Elephantâ€Å": Orwell’s combat against imperialism â€Å"Shooting an Elephant† is an essay written by George Orwell, first published in the journal New Writing in 1936. In this essay, the author tells his own story about when he was working as a police officer for the Indian Imperial Police in Burma. His five years of experience in the Indian Imperial Police allowed him to have a good understanding of what exactly the â€Å"realRead MoreCommentary and Analysis of Samuel Huntington’s paper â€Å"The clash of civilizations1196 Words   |  5 Pagescivilization can be Iran and Iraq vs. West, Russia supporting Armenia vs. Azerbaijan, Muslims supporting Bosnia in the fight against Serbs. All these examples have something in common. They all include people of the same ideas, beliefs and religion on one side. Huntington states that the next war would be the one between â€Å"the West and ‘the rest’†. At the time he wrote his article Soviet Union has just broke up and world has experienced a big shift in the political view. The West, especially the United StatesRead MoreHow Lincoln Won the War with Metaphors1113 Words   |  5 Pagespresidents of common or lowly backgrounds. Like Jackson before him, Lincoln spent most of his childhood working to support his family. Lincoln s highly informal education could not compare to Davis academic accomplishments, which include graduation from West Point. But what Lincoln learned working on the farm or in the store was far more valuable that anything Davis was taught in school. Through these experiences Lincoln gained the ability to speak with the ordinary man, a quality that helped him getRead MoreSlavery And The Slavery Of Slavery Essay1742 Words   |  7 Pagesin the north and in the south. Northern freedmen and women had o ften better opportunities and often we able to use education to define their freedom. Slaves in the south were faced with laws which often created more limitations. The purpose of this essay, is to compare and contrast three different people, from different regions and how they experienced slavery and freedom but also compare different methods slaves used resistance, to gain freedom. David Walker, Fredrick Douglas and Harriet Jacobs allRead MoreComparison Of Kurosawa s Yojimbo And Leone s Fistful Of Dollars1849 Words   |  8 PagesTitle: Two Versions of a Single Story: National Perspective and Auteur Approaches to the Outsider â€Å"Western†. Kurosawa’s Yojimbo and Leone’s Fistful of Dollars Compared. Student: I-Fu Chen Class: CTCS 502 Professor: Priya Jaikumar Due: Oct 8th, 2014 Films: Yojimba, Akira Kurasawa (dir.) 1961, Japan (Viewed Sept 17, 2014) Fistful of Dollars, Serge Leone (dir.) 1964, Italy. (Viewed Oct 1, 2014) This essay is based on films of the same story, told in different ways, with emphasisRead MoreEssay about Michael Porter’s Theory1568 Words   |  7 PagesYou are required to submit an essay that provides a critical analysis (meaning looking at arguments both for and against and stating your reasoned position) of the following statement: Michael Porter’s theory on National Competitive Advantage, is the best theory to utilize when an internationalising firm wants to select one country over another for new entry The globalization has become a ubiquitous and potent symbol of the age since the early 1980s. The term globalization was used to describeRead MoreLavish Lifestyles in The Great Gatsby, F. Scott Fitzgerald1772 Words   |  7 Pagesachieving you goal. In his novel The Great Gatsby, F. Scott Fitzgerald gives a scathing critique of the lavish and foolish lifestyle of affluent Americans, and of the inanity of the American Dream, the dream of equal opportunity for upward mobility--basically, the dream of wealth. The irony of this is that Fitzgerald himself lived like many of the wealthy character in the book, despite his contempt for the lifestyle. The story, narrated by a man named Nick Carraway, who is an aspirant of wealth, follows theRead MoreAnalysis Of Marlow s Heart Of Darkness Essay2381 Words   |  10 Pageswords spoken aloud by Marlow in Joseph Conrad’s Heart of Darkness. Marlow goes on the say that he was thinking about the Roman conquerors who came to England 1900 ye ars ago. This comparison that Marlow divulges into in the beginnings of his story frames this story and what it intends to cover in its subject matter. Marlow begins here his only overt characterization of imperialism. He puts Rome in the position of the civilized and the native islanders in the position of the savage and what truly distinguishesRead MoreAnalysis of Chinua Achebes Things Fall Apart1579 Words   |  6 Pagesexpectation, it does not present either side as holding the ethical high ground. Rather, the novel suggests that both the Igbo and the white missionaries perpetuate repressive ideologies, and furthermore, that the destructive effects of these ideologies are visited upon both Ikemefuna and Okonkwo. Okonkwos larger narrative arc actually suggests an ideal third path that discards the , because the novel blends elements of African and Western literature in order to tell a story that is simultaneously a tragedy

Alcohol Advertising The Cause of Underage Drinking...

Alcohol Advertising: The Cause of Underage Drinking? nbsp;nbsp;nbsp;nbsp;nbsp;The question, â€Å"Is alcohol advertising the cause of underage drinking?† seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent drinking? I will be reviewing the work of four†¦show more content†¦Kate feels that advertisements are okay if they are portrayed to the right audience. nbsp;nbsp;nbsp;nbsp;nbsp;Kate feels that advertisements are acceptable if they are placed in areas which reach an â€Å"audience made up of at least 70% of adults over 21.† In his eyes advertisers are making significant changes in their plans in order to reduce the problem of underage drinking. Hacker and Suriano’s opinions differ from Kate’s, they believe that the advertisers know the large amounts of money brought in from the youth and place them as their target audience. Suriano states, â€Å"they know the mind of their audience and communicate effectively.† Hacker and Suriano’s ideas of the target audience differ, however. Suriano believes alcohol companies draw females to their advertisements by fashioning attitudes, behaviors, and physical attractiveness of drinkers. She says that females are â€Å"more vulnerable to imitate the attractive model shown on the television holding the drink.† Hacker feels differently and believes that throu gh the use of athletes and celebrities industries are targeting African Americans. Berta believes they â€Å"are not deliberately targeting the youth.† nbsp;nbsp;nbsp;nbsp;nbsp;Hacker feels that the alcohol industries are in fact targeting youth and are willing to say,Show MoreRelatedAlcohol Advertising: the Cause of Underage Drinking? Essay1089 Words   |  5 PagesLinzay Workman Advanced Composition Rose Bunch Paper 3: Literature Review Alcohol Advertising: The Cause of Underage Drinking? The question, Is alcohol advertising the cause of underage drinking? seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversialRead MoreEssay on Alcohol Advertising1655 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreAlcohol Advertising Essay1672 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreUnderage Drinking As A New Phenomenon1475 Words   |  6 PagesUnderage drinking in the US is one of the social issues, which has been responsible for numerous economic losses, accidents, deaths and crimes. Youth have become actively involved in drinking abuse, where they lose their sense of understanding and comprehension. To eradicate the social issue of underage drinking, numerous strategies have been implemented by the US government, where some of them were successful, while others were not able to produce significant reduction in underage drinking. TodayRead MoreEssay on Kill the Buzz1250 Words   |  5 Pagesthe biggest rivalry in sports? Of course nothing ruins a good family sporting event like a bunch of out of control intoxicated fans. Alcohol presents nothing but foul language, fights, possible DUI’s and car accidents. The presence of alcohol only puts the public at risk at the expense of giving people entertainment by being under the influence. Having alcohol present at collegiate sporting events is not only unnecessary, but it’s more of a nuisance than anything else. When you’re at a gameRead MoreTo What Extent Should The Drinking Age Be Lowered?867 Words   |  4 PagesIt is no secret that underage drinking is rampant in the United States. Though it’s illegal for anyone under the age of 21 to buy or possess alcohol, people under the age of 21 accounts for 17.5% of consumer spending for alcohol nationwide and 90% of that is consumed through binge drinking (Tracy). According to the 2012 National Survey on Drug Use and Health, about 9.3 million Americans between ages 12-20 report current alcohol consumption (Distillers Fighting). With alcohol being one the most commonlyRead MoreEssay on Effects of Alcohol Advertisements on Youth1149 Words   |  5 Pages â€Å"Two teens dead and another hospitalized after a single car crash and police say that drinking and driving was the cause,† the news reporter continued. â€Å"Fifteen is no age to die!† Will exclaimed. â€Å"Fifteen is no age to drink and drive either,† added Oskar. â€Å"What persuades these ‘little doves’ to drink?† Susan asked. â€Å"I would blame the alcohol advertisements for that,† answered Oskar. â€Å"Hahaha....are you out of your mind? How can advertisements persuade someone to drink? You can surely think of somethingRead MoreCause and Effect of Underage Drinking780 Words   |  4 Pagesthis paper I will exam the causes of underage drinking and they effects that this may place on the individual, their families, and society. According to the United States Department of Health and Human Services, Young people begin to take risks and experiment as they transition from childhood to adulthood. Without support and guidance, some young people may engage in behaviors that place them and others at risk Ââ€" including using alcohol. (Youth and Underage Drinking: An Overview, 2004). As aRead More Lowering the Drinking Age Appears to be Best Solution Essay1627 Words   |  7 PagesLowering the Drinking Age Appears to be Best Solution Despite offering many solutions to the ongoing problem of underage drinking, there seems to be no chance for a law to pass that will lower the drinking age. Pete Coors of Coors Brewing Co. ran for senator in the Colorado election and campaigned that he was not pushing to lower the drinking age, however many of his quotes are not consistent with this point of view. No matter what the ultimate decision is for the drinking age, fake IDs and parentsRead MoreAlcoholism Is An Epidemic Of Alcoholism1492 Words   |  6 Pages It’s no secret that alcoholism is an epidemic. Anyone can fall prisoner to its call. Alcoholism knows no gender, no age, and no race. Alcoholism is an addiction to alcohol. This addiction is not a joke, or a reason to shame others. Its effects on people can be fatal. Alcoholism has claimed the lives of many people. Not always in the same way, but all the same a life lost. The way that some people lose their lives is listed as following: they lose their family, friends, homes, jobs, and etc. now

Victims Compensation Policies in California - 542 Words

Victims Compensation Community-Based Program: Crime Victims United of California is an organization which helps the victims of violent or serious crime to regain normalcy within their lives. Besides helping individual victims, they also are legislative activists helping support laws which support victims. According to the group, they use education and legislative advocacy to promote public safety and to make people aware of what are their rights when they are victimized by crime. Within the parameters of their programs for victims, CVUC provides psychological treatment as well as support emotionally and, if needed, financially to help people. They provide everything from a place to stay if they are psychologically or physically unable to return to their homes to education on what their rights are as a victim of a crime. These are limited as the primary focus of the group is in pushing forward legislation to protect people and also in providing legal representation to those who otherwise might not have representation or are relia nt on legal representatives without expertise or particular interest in the case at hand. The attorneys and legal authorities working with CVUC are focused on advocating for the victim in terms of financial remuneration and also in representing the victim within the courtroom setting and in protecting the victim from being forced to interact with the perpetrator of the crime later on, such as in parole hearings where a victim is forced to reliveShow MoreRelatedBatter Women Syndrome- Domestic Violence Essay1097 Words   |  5 Pagesprotect individuals affected by domestic violence/ battering. 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Compensation cases were brought forward from the 1990s and broke the silence about what had ‘truly’ happened during the war. Moreover, the rapid spread of new information about the past prompted increased tensions between the twoRead More Workplace Violence Essay3872 Words   |  16 Pagesviolence and efforts at developing safety measures. Another serious episode involving workplace violence occurred on July 1, 1993, in San Francisco, California. A disgruntled businessman opened fire in a high-rise law office killing eight people and wounding six others. He took his own life shortly afterwards. On January 24, 1992, in San Diego, California, a failed union reinstatement hearing at General Dynamic’s Conveyor plant resulted in the shooting death of labor representative Michael Konz, byRead More The Government Struggle to Combat Identity Theft Essay4278 Words   |  18 Pagesmake matters even worse, the few proposed bills that might be effective face a likely death at the hands of a Republican dominated Congress. Ultimately, Congress lacks the innovation and understanding to combat identity theft, leading to incoherent policies that do little to curb this new epidemic. II. A Short History Before identify theft laws were passed, Congress could only rely on fraud statutes to prosecute identity thieves. Before 1998, government officials interested in prosecuting underRead MoreBusiness Law Paper15517 Words   |  63 PageseHarmony BUSI 2601B Dr. G. 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However, most women whom suffer from domestic violence have come from a life of poverty and little or no education. There areRead MoreWal Mart Case Study The Challenge of Managing Relationships with Stakeholders17330 Words   |  70 PagesAdditionally, the Equal Pay Act, an amendment to the Fair Labor Standards Act, prohibits unequal pay for equal work on the basis of sex. These basic labor and civil rights laws have become an issue at Wal-Mart. In 2001, six women sued Wal-Mart in California claiming the company discriminated against women by systematically denying them promotions and paying them less than men. The lawsuit has expanded to potentially the largest class action in U.S. history – on behalf of more than 1 million currentRead MoreInnocence Trapped Within : Crj 422 Criminal Justice Capstone5487 Words   |  22 Pages(Protection of People’s Right) and many other forces to get these offenders behind bars where they belong. Maya filed her complaint with the local police and this lead to a trial within District Court. With the evidence provided along with the victim’s testimony it brought the convictions needed. The offenders pleaded for their lives and said that they were from a poor economic backgrounds and unable to pay or make restitution. With this plea the judge ruled that the fines be cut in half and

Err task b free essay sample

Describe the terms and conditions of your employment as set out in your contract of employment or employment agreement. The terms and conditions of my contact of employment detail my start date, the title of my employment which is Personal Support Worker (PSW), the 3 month probationary period and the place of employment. The contract includes sections detailing Remuneration (rate of pay), hours to be worked, meals provided by my employer whilst at work and working time regulations. Holiday entitlement is described in my contract as well as incapacity due to sickness or injury and absence from work, pensions, criminal convictions, photography, notice of termination of employment, the disciplinary procedure, grievance procedure, collective agreements, deductions from wages and changes to my contract of employment. Each section explains exactly what is expected from me and my employer, what will happen and informs me of everything I would need to know about the terms and conditions of my employment with Home From Home Care. Bii Describe the information which needs to be shown on your pay slip. Information which must be shown on your pay slip consists of a reference number, employee name, process date and the employees National Insurance Number. Other details include the type of payments made which include expenses, basic rate of pay and enhancements, how many units worked, the rate paid for each unit worked and the total amount. Deductions are included such as National Insurance or PAYE Tax and the amount deducted. Some pay slips hold information regarding holidays, how many taken and how many remain. Information such as name, address, employers name, tax code, department, tax period and payment method can be found on a pay slip. The Net Pay is usually located at the bottom right. More information like This Periods total gross pay, gross for tax, earnings for N.I, payment period and employer N.I are located in a separate section with amount for each. The final section is titled Year to Date and includes information like gross total pay T.D, gross for tax T.D, tax paid T.D, earning for N.I T.D, National Insurance T.D and employer N.I T.D with amounts for each to the right. Biii Identify two changes to personal information which you must report to your employer. Two changes to personal information which you must report to your employer could be address and contact telephone numbers. This is very important as your employer will at some point need to contact you and must keep up to date personal information about all staff. Biv Describe the procedure to follow if you wanted to raise a grievance at work. You may describe this in writing or produce a flow chart or diagram. The grievance procedure is fully explained in my employee handbook for care staff . It consists of 4 sections/steps, each with a descriptions of how they work and how to raise a grievance at my place of work. Step 1 is an informal discussion with your line manager. This is the first step as this will usually solve the problem, but if the problems concerns your line manager then the matter should be raised with their line manager. A mediation meeting may also be an option in this step or at a later stage. Step 2 details what you should do if the matter cannot be solved by informal discussion or if you are not satisfied with the outcome. If this is the case then you must inform the manger you spoke to informally that you wish to take the matter further and submit a grievance in writing within 14 days. You must fully explain the nature of the complaint and send it to your line manager, or their line manager. Step 3 involves a formal hearing to resolve the grievance within 7 days. You have the right to be accompanied by a work colleague or a Trade Union representative. All grievance proceedings and records will be kept confidential and you will receive the outcome of the  hearing in writing within 7 days of the hearing. Step 4 is an appeal procedure following the grievance meeting where you can send a written appeal if you are not satisfied or feel you have been unfairly treated. It needs to say why you are appealing against the division and must be sent within 7 days of you receiving the outcome of the hearing in step 3 in writing. You have the right to be accompanied by a work colleague or a Trade Union representative. You will receive the outcome within 7 days and the decision of the person dealing with the appeal is final. Bvi Explain how your role contributes to the overall delivery of the service provided. My role as a Personal Support Worker contributes to the overall delivery of the service provided as I am the first person of contact for the service users I support. They see me on a daily basis and our contact and communication is vital to their wellbeing, health, safety and encouragement of individuality. I work closely with the individuals providing personal care, companionship, respect, trust and confidentiality in a non judgemental way based on the principles of anti-discriminatory practice. I always encourage individuals to express their individuality, enable personal growth and development and encourage individuals to fulfil their dreams and aspirations. Without Personal Support Workers the individuals living within our service would struggle with daily activities and decision making and become more vulnerable. I have undergone intensive training within the company to provide the highest standards of care and support to the individuals using our service. Bvii Explain how you could influence the quality of the service provided by; a) following best practice within your work role; b) not carrying out the requirements of your work role Identify two changes to personal information which you must report to your employer. Two changes to personal information which you must report to your employer could be address and contact telephone numbers. This is very important as your employer will at some point need to contact you and must keep up to date personal information about all staff. Biv Describe the procedure to follow if you wanted to raise a grievance at work. You may describe this in writing or produce a flow chart or diagram. The grievance procedure is fully explained in my employee handbook for care staff. It consists of 4 sections/steps, each with a descriptions of how they work and how to raise a grievance at my place of work. Step 1 is an informal discussion with your line manager. This is the first step as this will usually solve the problem, but if the problems concerns your line manager then the matter should be raised with their line manager. A mediation meeting may also be an option in this step or at a later stage. Step 2 details what you should do if the matter cannot be solved by informal discussion or if you are not satisfied with the outcome. If this is the case then you must inform the manger you spoke to informally that you wish to take the matter further and submit a grievance in writing within 14 days. You must fully explain the nature of the complaint and send it to your line manager, or their line manager. Step 3 involves a formal hearing to resolve the grievance within 7 days. You have the right to be accompanied by a work colleague or a Trade Union representative. All grievance proceedings and records will be kept confidential and you will receive the outcome of the hearing in writing within 7 days of the hearing. Step 4 is an appeal procedure following the grievance meeting where you can send a written appeal if you are not satisfied or feel you have been unfairly treated. It needs to say why you are appealing against the division and must be sent within 7 days of you receiving the outcome of the hearing in step 3 in writing. You have the right to be accompanied by a work colleague or a Trade Union representative. You will receive the outcome within 7 days and the decision of the person dealing with the appeal is final. Explain how your role contributes to the overall delivery of the service provided. My role as a Personal Support Worker contributes to the overall delivery of the service provided as I am the first person of contact for the service users I support. They see me on a daily basis and our contact and communication is vital to their wellbeing, health, safety and encouragement of individuality. I work closely with the individuals providing personal care, companionship, respect, trust and confidentiality in a non judgemental way based on the principles of anti-discriminatory practice. I always encourage individuals to express their individuality, enable personal growth and development and encourage individuals to fulfil their dreams and aspirations. Without Personal Support Workers the individuals living within our service would struggle with daily activities and decision making and become more vulnerable. I have undergone intensive training within the company to provide the highest standards of care and support to the individuals using our service.

1301 US HIST The United States History Ch.23 Quiz Essays

1301 US HIST The United States History Ch.23 Quiz Essays 1301 US HIST The United States History Ch.23 Quiz Paper 1301 US HIST The United States History Ch.23 Quiz Paper Essay Topic: Literature What characterized the period Secretary of Commerce Herbert Hoover described as New Era in 1920? b.A freewheeling economy and a heightened sense of individualism Americas return to a peacetime economy in 1920-1921 was marked by? d. a 20% unemployment rate, highest to date In its efforts to create prosperity at home, the Harding administration supported? a. high tariffs to protect American businesses. President Hardings administration was characterized by c. scandals that involved many members of his administration President Calvin Coolidges economic policy included? b. reductions in government regulation of business What did the presidential election of 1924, in which Calvin Coolidge defeated John W. Davis and Robert La Follette, reveal about the priorities of American voters? a. The election results revealed voters lack of support for labor unions the regulation of business and the protection of civil liberties President Hardings most ambitious foreign policy initiative was? d. establishing a balance of naval power with Britain, France, Japan, and Italy. What was the purpose of the Dawes Plan, which was instituted in 1924? b. The plan cut Germanys annual reparations payments in half and initiated fresh American loans to Germany. Which industry formed the keystone of the American economy in the 1920s? D. The automobile industry The outcome of the shift toward repetitive assembly-line work and specialized management divisions in the 1920s was? d. a tremendous increase in business productivity and overall efficiency Who was responsible for the creation of welfare capitalism in the 1920s, and why did they use it? c. businesses created welfare capitalism to encourage workers; loyalty to the company. What did the authors of Middletown conclude from their study of life in a small Midwestern town in the 1920s? C) The United States had developed a culture in which everything hinged on money. Which relatively new industry in the 1920s linked the possession of material goods to the fulfillment of spiritual and emotional needs? D) Advertising Which element of the American economy during the 1920s lay at the heart of its fundamental lack of stability? c.Consumption Many Americans in the 1920s view Sigmund Freuds pioneering work in the psychology of the unconscious as ? A) a justification for impulsive behavior. In the United States, the flapper of the 1920s represented? d. a challenge to womens traditional gender roles Which of the following statements exemplifies President Hardings stance on prohibition in the 1920s? b.Liquor flowed freely in the White House during his administration Which of the following statements describes the Sheppard Towner Act of 1921, which gave federal assistance to states seeking to reduce high infant morality rates? a. It was womens only significant national legislative success in the 1920s One factor that diluted the influence of women in politics in the 1920s was? A) the lack of unity around the issues, which diminished women voters impact. During the 1920s, most American women who worked had? b. office and sales jobs The image of the new woman in American society in the 1920? C) was felt by all women, even those who believed in traditional gender roles. When black veterans of World War I returned home from their deployments, they found ? C. race riots and economic hardship. Marcus Garveys Universal Negro Improvement Association urged black Americans in the 1920s to? b. rediscover their African heritage and take pride in their own culture and achievements. Which of the following describes the outpouring of African American literature and art in New York City in the 1920s? d. The era in which African American literature and art flooded New York was known as the Harlem Renaissance. The rapid growth of radio in the United States between 1922 and 1929 was funded by? D. advertisers, who wanted to reach prospective customers in their own homes. What did popular culture and consumer goods have in common in the 1920s? d. Both were mass-produced and mass consumed. Which of the following statements describes professional baseball in the 1920s? d. (The game attracted players spectators from the working class) a game by and for the working class to help break out of the ordinariness of everyday life. Babe Ruth was prominent and said to have singlehandedly lightened the cares of the world. In the 1920s, Knute Rockne and Red Grange were associated with? c. college and professional football. In 1927, Charles Lindbergh became the first person to? b. fly nonstop across the Atlantic Ocean One result of the loosening of the traditional bonds of community, religion, and family in the United States in the 1920s was? c. the emergence of youth as a distinct social class with their own culture For which group of Americans did authors Ernest Hemmingway, F. Scott Fitzgerald, William Faulkner, and Sinclair Lewis speak? c. Critics of American anti-intellectualism and materialism During the 1920s, rural Americans perceive cities as? d. idyllic places where they might go to enjoy restaurants, theater, museums. The purpose of the immigration laws of the 1920s, including the Johnson-Reed Act, was to? b. place strict limits on immigration. What did the outcome of the Sacco and Vanzetti trial suggest about the United States in the 1920s? D. Antiforeign hysteria was rampant in many areas of American life. What accounted for the reemergence of the Ku Klux Klan in the United States in 1915? a. the widespread belief that blacks, immigrants, radicals, feminists, Catholics, and Jews threatened traditional American values. Which of the following describes the Ku Klux Klan of the mid-1920s? D) The KKK had a strong influence on politics in California, Illinois, Indiana, Kansas, Louisiana, Oklahoma, Oregon, and Texas. The central issue addressed by the highly publicized scopes trial of 1925 was ? b.the legality of the teaching of Darwins theory of evolution in Tennessee How did Americans respond to Alfred E. Smiths candidacy for president in 1928? C. As a symbol of all they feared- Catholicism, immigration, cities, and liberal attitudes Which words from President Herbert Hoovers 1929 inaugural address would turn out to be ironic in light of events during his presidency? a.Given a chance to go forward with the policies of the last eight years, we shall soon with the help of God be in sight of the day when poverty will be banished from this nation. When Herbert Hoover took office in 1929, he brought to the presidency ? a. modern ideas about how businesses should operate Which of the following characterized the U.S. economy when Herbert Hoover moved into the White House in 1929? a. There was a huge disparity in wealth between rich and poor.There was a huge disparity in wealth between rich and poor. Among the fist signs of economic distress in the United States in the mid-1920s was ? d. a slowdown in the new construction and in automobile sales. The fundamental cause of the Great Depression in the United States was? b. problems in the American and international economies. What did President Hoover do to offer a solution to the human problems of the depression in 1929? A) He instituted a voluntary recovery plan, protective tariffs, and some government intervention, including public works projects and small federal loans to states. The purpose of the President Hoovers Reconstruction Finance Corporation, created in 1932, was to? c. lend money to endangered American banks, insurance companies, and railroads. By the early 1930s, unemployed workers were responding to the Great Depression by ? C) becoming increasingly outraged and turning toward militant forms of protest. Which group was hardest hit by the Great Depression? d. The unemployed, tenant farmers, and sharecroppers How did the Great Depression affect the American family in the 1930s? C) It created resentment among men, who lost their jobs more often than women did. The Hoover administration responded to the World War I. veterans who asked for the immediate payment of their pension or bonus? a. by ordering the U.S. army to forcibly evict them from their camp on the edge of Washington, D.C. Which group sponsored a team of lawyers to defend the nine young black men in Scottsboro, Alabama, who were arrested on trumped -up rape charges in 1931? b.The Communist Party

Are You Making This #1 Amateur Writing Mistake

Are You Making This #1 Amateur Writing Mistake Are You Making This #1 Amateur Writing Mistake? Are you looking for the secret sauce that will turn you into a bestselling author? After 21 New York Timesbestsellers, I can tell you there is no shortcut. But writers still often ask meforthat Yodaesque bit ofwisdom â€Å"you’d give me if you could tell me only one thing†¦Ã¢â‚¬  So here it is:Avoid on-the-nose writing. It’s no magic bean but if you geta handle on this amateurwriting pitfall, you willinstantly outpace 99% ofyourcompetition. Though it might sound like something positive, on-the-noseis a term coined by Hollywood scriptwriters forprose that mirrors real life without advancing your story.This is one ofthe most common mistakes I see in otherwise good writing. No one chooses to write this way, but even pros fall into it unaware. It hasnothing to do with one’s ability to put together a sentence, a paragraph, or even a scene.The amateur writer may even have a great idea, know how to build tension, and have an ear for dialogue. On-the-nosewriting reads like this: Paige’s phone chirped, telling her she had a call. She slid her bag off her shoulder, opened it, pulled out her cell, hit the Accept Call button, and put it to her ear. â€Å"This is Paige,† she said. â€Å"Hey, Paige.† She recognized her fiancà ©Ã¢â‚¬â„¢s voice. â€Å"Jim, darling! Hello!† â€Å"Where are you, Babe?† â€Å"Just got to the parking garage.† â€Å"No more problems with the car then?† â€Å"Oh, the guy at the gas station said he thinks it needs a wheel alignment.† â€Å"Good. We still on for tonight?† â€Å"Looking forward to it, Sweetie.† â€Å"Did you hear about Alyson?† â€Å"No, what about her?† â€Å"Cancer.† â€Å"What?† Here’s how that scene should be rendered: Paige’s phone chirped. It was her fiancà ©, Jim, and he told her something about one of their best friends that made her forget where she was. â€Å"Cancer?† she whispered, barely able to speak. â€Å"I didn’t even know Alyson was sick. Did you?† Trust me, not one reader is going to wonder how she knew the caller was Jim. We don’t need to be told that the chirp told her she had a call (duh), that her phone is in her purse, that her purse is over her shoulder, that she has to open it to get her phone, push a button to take the call, put the phone to her ear to hear and to speak, identify herself to the caller, be informed who it is†¦you get the point. If you’ve fallen into on-the-nose writing (and we all have), don’t beat yourself up. It showsyou have the ability to mirror, real life. That’s nice. Now quit it. Leave that to the people who are fine with amateur writing. Separate yourself from the competition by noticing the important stuff. Dig deep. Go past the surface. Mine your emotions, your mind and heart and soul, and remember what it felt like when you got news like that about someone you deeply cared about. Don’t distract with minutia.Give the readers the adventure they signed up for when they chose to read your story.Take the readerwithPaige when she says: â€Å"I need to call her, Jim. I’ve got to cancel my meeting. And I don’t know about tonight†¦Ã¢â‚¬  Now that’s a story I’d keep reading. Wouldn’t you? How will you avoid this amateur writing mistake in your next story? Tell me in the comments section. Ill respond more quickly than you might think.

Collective Effort and Collective Liability Essay

Collective Effort and Collective Liability - Essay Example These intentional misuses of personal information are punishable whether they are carried out by hand, through the conventional postage system, or through electronic means (18 U.S.C. section 1028 (c).   Because the Identity Theft Act of 1998 was deemed an inadequate deterrent, Congress passed the Identity Theft Penalty Enhancement Act in 2004 in order to increase sentences for violators of the 1998 Act (18 U.S.C. 1028A).   Despite these new laws, and the enhanced punishments, identity theft continues to plague individuals (Lahey & Matejkovic, 2001), businesses (Beales, 2002; Collins, 2003), and even powerful and well-resourced governmental organizations (Identity Theft.   Internal Revenue Service, nd; Kahn & Roberds, 2005).   The irony is that the identity theft crime has many enemies, legislation in place to criminalize all acts associated with identity theft, enhanced punishment legislation, and yet the crime is increasing rather than decreasing; clearly, therefore, current responses are inadequate.   Even a cursory examination of the relevant data and statistics is sobering.   From a financial point of view, Collins notes that â€Å"Personal identity theft is a $100-billion perannum industry worldwide; however,†¦the cost of stolen business identities can be expected to be even greater† (2003).   The statistics are similarly disturbing in terms of the sheer number of individuals, businesses, and governmental organizations which have been victimized in some.... As a preliminary matter, identity theft is defined by federal statute. The Identity Theft Act defines identity theft as occurring whenever a person "knowingly and without lawful authority produces an identification document or a false identification document" (18 U.S.C. section 1028(a)(1), 1998) or otherwise possesses, transfers, uses, or creates an identification document or false identification document while knowing that any of these acts are unlawful. (18 U.S.C. sections1028 (a)(2)-(a)(7), 1998). These intentional misuses of personal information are punishable whether they are carried out by hand, through the conventional postage system, or through electronic means (18 U.S.C. section 1028 (c). Because the Identity Theft Act of 1998 was deemed an inadequate deterrent, Congress passed the Identity Theft Penalty Enhancement Act in 2004 in order to increase sentences for violators of the 1998 Act (18 U.S.C. 1028A). Despite these new laws, and the enhanced punishments, identity theft continues to plague individuals (Lahey & Matejkovic, 2001), businesses (Beales, 2002; Collins, 2003), and even powerful and well-resourced governmental organizations (Identity Theft. Internal Revenue Service, nd; Kahn & Roberds, 2005). The irony is that the identity theft crime has many enemies, legislation in place to criminalize all acts associated with identity theft, enhanced punishment legislation, and yet the crime is increasing rather than decreasing; clearly, therefore, current responses are inadequate. Even a cursory examination of the relevant data and statistics is sobering. From a financial point of view, Collins notes that

Psychology, Anthropology, and Sociology applied Essay - 1

Psychology, Anthropology, and Sociology applied - Essay Example The way these conflicts are resolved determines the individual’s ability to learn, to get along with others, and to cope with anxiety. Romantic relationships are governed by the concept of the Development of Attachment or the strong affectionate tie we have with special people in our lives that leads us to feel pleasure when we interact with them and to be comforted by their nearness in times of stress. When we establish a sense of attachment for someone special, we produce a romantic relationship. In order to make our societal and cultural lives better, we must focus our attention on Vygotsky’s Sociocultural Theory, which focuses on how culture, the values, beliefs, customs, and skills of a social group, is transmitted to the next generation. These concepts allow us to produce healthier relationships with other, romantic attachments, and better societal and cultural lives. Anthropology is important in producing better relationships with others, better romantic relationships, and better societal and cultural lives. Through participant-observation, Anthropologists are able to study many areas of human beings. Through these studies, they focus on family unit, family culture, and race to get a better understanding of these elements. Relationships become better because we are able to learn how past relationships affect our present relationships. Learning from historical examples is a good way of establishing a healthy relationship, which produces romantic ties with the individual who the person is intertwined. Societal and cultural ways become better because Anthropologist focus on understanding past cultures and societies. This research allows them to link past cultures and societies with present cultures and societies. It gives them an understanding of why and how people in present societies have a common link with past societies. Past cultures tend to t ransmit through present cultures because someone in the past taught their

Strategic Business Planning Management And Decision Making

Strategic Business Planning Management And Decision Making The term strategy has found a limited definition arising, principally, from military origins. This definition has been expanded into the business context where many authors have argued strategy in terms of quantitative and qualitative processes. However, it continues to defy a singular, definitive definition. In order to understand strategy, we must look beyond its military antecedents and identify strategy as a life process. Different possible definitions of strategy are: Strategy is the direction and scope of an organisation over the long term, which achieves the advantage in the changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. Strategies are developed in order to achieve the goals and objectives of the organisation. Aconsistency of direction based on a clear understanding of the game being played and an acute awareness of how to manoeuvre into a position of advantage. Strategy is not just a notion of how to deal with an enemy or set of competitors or a market. It draws us into some of the most fundamental issues about organizations as instruments for collective perception and action. Scope and nature of strategic business management and planning: Scope and nature of strategic business management and planning is a widespread topic and it is hard to list down every aspect of it. I am using JSW model to describe some of the key aspects of strategic business management and planning: The organisations long termdirection: no specific timescale is envisaged but one should think in terms in excess of one year and more probably of several years. The scope of an organisations activities: This will include both the overall roles and purposes the organisation accepts for itself and the activities it undertakes in pursuit of them. For commercial organisations and for many not for profit organisations too, strategic planning will be about gaining some kind of advantage in competition. Strategic decisions are affected by the values and expectationsof organisations stakeholders. Stakeholders are people who have a legitimate interest in what the organisation does. Characteristics of strategic business management and planning: Using JSW model as an reference, some of the key characteristics of strategic business management and planning are: Decisions about the strategic planning are likely to be complexsince there are likely to be a number of significant factors to take in to consideration and a variety of possible outcomes to balance against one another. There is likely to be a high degree of uncertaintysurrounding strategic planning, both about the precise nature of current circumstances and about the likely consequences of any course of action. Strategic planning and management have extensive impact on operational decision making, that is, planning and decision at lower levels in the organisation. Strategic planning affects the whole organisation and requires processes that cross operational and functional boundaries within it. An integrated approachis therefore required. Strategic planning and management are likely to lead to changewithin the organisation as resource capacity is adjusted to permit new courses of action. Changes with implications for organisational cultureare particularly complex and difficult to manage. Key strategies of British Airways are: Be the airline of primary choice for long haul premium customers: So people will want to fly with us at any time they can. We will carry on to come up with great stuff such as the new business class seat on long haul and a restyled First cabin. Deliver a incomparable service for customers at every touch point: By training crew, on the ground and in the sky, in world-class warmth and customer service. Customers can check-in from their mobiles or PDAs. Grow our survival in key global cities around the world: To render the best global connectivity for our customers. In addition toour new long haul service from London City to New York JFK, our network depth will strengthen with more flights to Dubai and Johannesburg and a return to Saudi Arabia. Build on our leading stance in London: The worlds biggest aviation market. Ensuring Heathrow remains a world classhub is vital to give us a powerful London base to cater the largest international long haul markets. We will obtain new slots, support plans for athird runway and work with BAA to improve baggage and terminal conveniencesat Heathrow. Meet our customers needs and improve profit margins through new revenue streams: By coming up with profitable supplementary services that offer customers great value and re-enforce our brand. Our aspire is to grow our mileage business and further revenues from third-party engineering, in-flight sales and a new online retail website. On ba.com we have now launched a variety of great value hotel and car hire options packaged with our flights. The decisions we are taking now will establish how strongly we materialize from the downturn. The airline industry is in a period of unprecedented change and we have developed a clear strategy for our business. In order to become the principal global premium airline, we necessitate to look at the way we work as well as what we are doing as a business. For that rationale, along with our five key strategies, we have launched a three-year change programme Compete 2012 correlated to our sponsorship of the London 2012 Olympics. This programme is being progressively rolled out across our business to revive our culture and will reform the way we work. Need of strategy in global environment: Todays environment is very much dynamic. Organisations are in a constant exercise of realigning themselves to the needs of the environment. Defined and thorough strategy plays a vital part here. Especially for a globally operating organisation like BA, it could be a matter of success or failure. Managers must be aware that markets, supplies, investors, locations, partners, and competitors can be everywhere. Successful businesses will take advantage of opportunities wherever they are and will be prepared for downfalls. International strategy is the continuous and comprehensive management technique designed to help companies operate and compete effectively across national restrictions, For example, some companies form partnerships with companies in other countries, others acquire companies in other countries, others still develop products, services, and marketing campaigns designed to appeal to customers in other countries. Some rudimentary aspects of international strategies mirror do mestic strategies in that companies must determine what products or services to sell, where and how to sell them, where and how they will produce or provide them, and how they will compete with other companies in the industry in accordance with company goals. Generally, a Company develops its international strategy by considering its overall strategy, which includes its operations at home and abroad. We can consider four aspects of strategy: (1) scope of operations, (2) resource allocation, (3) competitive advantage, and (4) synergy. Besides the fact that well defined strategic business management and planning processes bring structure, control and consistency to the overall decision making of the organisation but we (the company) should also consider that the formal decision making model discussed above may distract managers attention from controlling actual process as making strategic plans is not the same thing as managing the process. A split may also develop between the people responsible for planning and those responsible for implementation. Particularly in large organisation like ours (BA) the planning system may be too complex and extensive for even quite senior managers to understand the way it works. Over-formal planning systems and over-rigid control can hamper innovative thinking. As the national and international environment is always in a constant move so one can say that there is no one best planning and management model. Now a days the environmental factors and most importantly the customer are in a greater power than before that influences the overall structure, strategy, planning and management processes of the organisation. Prescriptive and Emergent (Mintzberg) strategies: In real world, 100% intended or prescriptive strategies does not get realised. Some intended strategies fail as predicted environment keeps changing. Emergent strategies arise in response to unexpected changes in the environment and may be better than intended strategies. Hence, organisations should keep some room for emergent strategies alongside the formal process i.e. Rational model. Following diagram is a snapshot of how a mix of prescriptive and emergent strategies get realised in the practical world: Different levels of strategy and their relationship with each other: (Hofer and Schender) Strategic business management and planning can be formulated on three different levels: Corporate level. Tactical or business level. Operational level. Corporate level strategy makers analyze the common needs of business units and add impact to the whole system in addition to individual development of participating business units. Issues with reference to the introduction of new products or growth into new markets or segments are all a part of this strategic level. Corporate level strategy forms the stem of the strategic decision tree and the management has to be wholly responsive of its implications as well as the sensitivity of all succeeding strategies, no matter at what level. It is of prime substance that corporate level strategy is entirely associated by and large with the vision of the business and the values and prospect of stakeholders. Business or tactical level strategies are in essence position strategies whereby businesses safe for themselves uniqueness and spot in the market. The endeavour here is to augment the business value for the corporate and stakeholders by increasing the brand understanding and value professed by the customers. The third level of strategy is the operational level which chiefly is concerned with successfully implementing the tactical decisions prepared at Corporate and business unit level through optimal consumption of resources and competencies of the business unit. A methodical understanding of the three levels of strategy makes their strong co-dependence and non-hierarchical nature obvious. All strategies have to be in absolute harmonization with each other since the accomplishment of one is inseparably related to the other. So as a substitute of being in a top-down order, the inter-connecting can be visualized as a triangle with the three corners indicating the three levels. Visions, missions and objectives: The two organisations which are to be contrasted and compared are British Airways (for Profit) and Oxfam (Not for Profit). Vision: Vision means the category of intentions which are broad, all-intrusive and forward-thinking. The corporate success is reliant on the vision set by the top management. A vision is the image that a business must have of its objectives before it sets out to reach them. It describes ambitions for the future, without specifying the means that will be used to achieve those desired ends. Vision of British Air : The Vision focuses on employees and customers à ¢Ã¢â€š ¬Ã‚ ¦.it emphasizes BAs desire to be the worlds global airline. Vision of Oxfam UK : Oxfams vision is that diverse communities of people living in poverty will exercise their rights to a decent and secure standard of living in developed society. Mission : A mission statement is an organizations vision converted into written form. It makes tangible the managements view of the direction and purpose of the organization. Mission of British Airways : To be the undisputed leader in world travel for the next millennium. Mission of Oxfam : The main areas of Oxfam mission focus are poverty alleviation, action against violence, making people exercise their rights, removing gender inequality and preventing and reducing environment damage. Objectives : Objectives give the organization a clearly defined target. Planning can then be made thereafter to achieve these targets. This is helpful in motivating the employees. It also allows the business to measure the progress towards to its stated aims. Objectives of British Airways : The main objectives of British Air revolve around the following key areas: Employee satisfaction and retention Customer Satisfaction Being more effective as an international carrier as compared to other airlines. Making efficient use of resources. Using methods that are environmentally friendly. Making the airline more competitive in terms of fares while at the same time focusing on profitability. Objectives of Oxfam : The main objectives of Oxfam address the following: Creating programs for people to make them exercise their rights. Taking measures to reduce environmental damage. Creating awareness among women and thus working towards gender equality. Taking practical measures against the use of violence. Methodology for creating Vision, Mission and Objectives: The methodology used would be: Vision: Based on the views of the management to create a certain image of the airline in the long-term and how the founding members/key stakeholders want to see the organization in future. Mission: It will be based on the vision and the methodology used will depend on the need for to stand out amongst the airline industry. Objective: The Objectives will be decided comparing the performance of other airlines and the key steps / indicators required to translate the vision in to tangible results. Methodology for creating Vision, Mission and Objectives: Vision: This will be decided according to the core principles on which a charity like Oxfam is founded. The factors considered would be the environment in which the charity operates and the people affected by its activities. Mission: This area is decided according to the aims of the key stakeholders and the different areas on which Oxfam focuses including poverty reduction, disaster relief and development projects around the world. Objective: The objectives will be set for the short or long term and the performance measures for the charity taking into consideration the main areas of operations as well as the likely hurdles in attaining a particular goal. Strategic business management and planning method: Strategic Business Management and Planning Method of the organization : One of the main methods used is the SWOT Analysis and the PEST analysis. It takes into account the likely impact of the steps taken by British Air to meet its objectives taking into account the competitors as well as the global conditions existent in the world of travel and transport. This will focus on the main areas which can have a direct impact on the running of the airline including the fuel prices , customer satisfaction, competitor fares etc. Strategic Business Management and Planning Method of the organization : The methods used for a non-profit like Oxfam would be different as they will focus on key achievement areas in its global relief and humanitarian efforts rather than profitability. A key method might be the Value for Money (VFM) process. The likely areas taken into account during these methods might include the amount of donations received, the number of people served and the effectiveness of the work undertaken by Oxfam. The influence of corporate governance and regulations: Influence of Corporate Governance and Regulations: British airways has to take into account different areas of corporate governance including the performance of the board and the regulation concerning the executive pay, the roles and duties of chairman and the chief executive , regulation concerning the functioning of board committees, shareholder accountability , environmental regulation. Influence of Corporate Governance and Regulations: Oxfams corporate governance procedures will take into account the requirement for directors and trustees and adhering to a code of conduct(based on the Nolan Committee Principles of Standards in Public Life),also looking into possible conflicts of interests . The specifications of the memorandum of association and the key charitable aims of the charity. Relevance of visions, missions and objectives: Many organisations never explore their reasons for being in business. They are so involved in day-to-day actions they fail to see the bigger picture. So what is the significance of having an articulated Vision, Mission and Objectives? It starts with establishing your core values. Core values are things that drive an organisation. They are the driving force of an organisation. They are fixed and do not change over time. Once the core values are established, the next step is the Vision, a long-term goal. It can be something minute or something that is huge. The Mission flows from an organisations Vision. A Mission is important because it embraces the commitment of an organisation to staff, customers, and the community at large. It may define the company ethos, core beliefs of the owners, service levels, quality, excellence, training and commitment. Setting objectives is the stage that comes next in the process. It is important because it shows how an organisation delivers on the promises made by its Mission. If there is clarity in both the Vision and Mission, it is easy to decide on the objectives. Objectives can be set for each key area of the business along with a time-line for completion. Objectives may be corporate, product, market, sales, financial, operations, or staff related or any combination of these.As can be seen, this is a trickle down system with higher level aspirations that flow down to every level of the business and become the glue that holds everything together. The benefits of having a vision, mission and objectives are clear and unambiguous. Every step that an organisation takes is in pursuit of its articulated end game.

Muscular Dystrophy Essay -- essays research papers

Muscular dystrophy refers to, not one, but a group of muscle diseases. These diseases have three features in common: they are hereditary; they are progressive; and each causes a characteristic and selective pattern of weakness. Duchenne muscular dystrophy (DMD) is the most prevalent and severe childhood form of this group of diseases. Each form of muscular dystrophy is caused by a defect in a specific gene. In 1986, scientists discovered exactly which piece of genetic material is missing in Duchenne muscular dystrophy patients. They named it for Guillaume Benjamin Amand Duchenne(1806-1875), a French neurologist who was one of the first doctors to discover and study the disease. When functioning properly, the Duchenne gene carries instructions for assembling a muscle protein known as dystrophin. At about 2,500,000 nucleotides, dystrophin is one of the largest genes known. Dystrophin is largely responsible for reinforcing and stabilizing the sarcolemma. Dystrophin associates with the muscle fiber sarcolemma by interacting with the actin microfilaments and with a transmembrane protein complex linked to the extracellular matrix. This latter dystrophin-associated glycoprotein complex (DAGC) includes the extracellular proteoglycan, [Alpha]-dystroglycan, which binds to merosin in muscle fiber basal laminae, as well as a number of other integral and cytoplasmic membrane proteins: [Alpha]-dystroglycan; [Alpha]-, [Beta]- and [Gamma]- sarcoglycans (see Figure 1). The DAGC provides a physical link and, potentially, a signaling pathway between the extracellular matrix and the internal scaffolding of the muscle cells. Mutations in the Duchenne gene result in dystrophin deficiency, which constitutes the pathogenic basis of DMD. Dystrophin is either absent or severely deficient in a person with DMD. When dystrophin is lost through gene mutation, the muscle falls apart under the tension generated when it contracts. Without dystrophin, the muscle fibers also lose their ability to regenerate and are eventually replaced with adipose tissue and fibrous connective tissue (see Fig. 2 and Fig. 3). The Duchenne gene has been located on the short arm of the X chromosome. This means that Duchenne muscular dystrophy is inherited as an X-linked recessive disease. Females have two X chromosomes, while males have one X chromosome and one Y chromosome. Therefore, in females, a normal X... ...re out how get only one gene in the right cell, how to keep the gene from impairing any other functions and how to get the gene to produce the right amount of protein. Some researchers are trying a different approach; that of myoblast transfer therapy. This school of thought attempts to fuse healthy, immature muscle cells with dystrophic cells to make hybrid muscles that function normally. Unfortunately, initial tests have not fared very well because the injected myoblasts do not seem to travel very far from the injection site. The last type of research deals with a protein called utrophin. It is hoped that this protein could functionally take over for dystrophin. Scientists are trying to discover a chemical that will upregulate utrophin production without disrupting anything else in the body.   Ã‚  Ã‚  Ã‚  Ã‚  Until a cure is found 1 in approximately every 3,500 boys will inherit Duchenne muscular dystrophy and eventually die from it. The current treatments only place a temporary obstacle in front of the disease. It is hoped that advancements in the fields of science and medicine will help to speed along the discovery of a cure for this debilitating muscular disease.

Compare and Cotrast the Characters of Gabriel Conroy and Michael Furey in “The Dead.”

Michal Furey loved Gretta so much that he, a (probably) tubercular worker in a potentially carcinogenic workplace (the gasworks) risked his already fragile health to come stand in her back garden in a cold rain. He is so desperate to see Gretta before she leaves that he says â€Å"†¦ he did not want to live. † Gretta believes that he died for her, and it may well be the case. There is no mention of whether or not he wore galoshes, but if he did it didn't save him. He died a week after that last time he saw Gretta.Gabriel, however, is fond of the newfangled galoshes, and he is careful about his and his wife's health. Unlike Michael Furey, Gabriel seems to relish being alive. He is in love with his wife, but he also does not seem to harbor romantic notions about her. â€Å"He did not like to say even to himself that her face was no longer beautiful but he knew that it was no longer the face for which Michael Furey had braved death. † It's hard to imagine Gabriel Conr oy braving death for anyone, and certainly not for romantic love.He seems too self-satisfied for that, but he also has, as many smug and contented people have, an element of self-loathing â€Å"A shameful consciousness of his own person assailed him. He saw himself as a ludicrous figure, acting as a pennyboy for his aunts, a nervous wellmeaning sentimentalist, orating to vulgarians and idealising his own clownish lusts, the pitiable fatuous fellow he had caught a glimpse of in the mirror. † It is difficult, in this last respect, to compare Michael Furey and Gabriel Conroy.Michael Furey died as a teenager, in all the passion of ill-health coupled with immaturity and intense romanticism. Gabriel is a grown man, a teacher, a father and husband, with all the cares, maturity, satisfactions, and even dashed illusions that that status conveys. Michael, the passionate lover of Gretta who sang, with a beautiful voice, the maudlin tune of â€Å"The Lass of Aughrim† had none of G abriel's life of solid — and, perhaps, stolid — respectability and responsibility. Such circumstances change personalities.But, it is suggested by Joyce's text, Michael and Gabriel shared little except their love for Gretta. Michael is headlong, talented, in ill-health, but also careless of life. Gabriel is, by comparison, careful, steady, respectable, and bent on the enjoyment of his possessions (especially Gretta) and his raised status compared to many people around him. They seem to be of very different dipositions, and, at the end of the story, Gabriel and the reader are left to think whether Gretta would have been happier with Michael Furey, had he lived.

Animal Cells, Tissues, Organs and Organ Systems

The building blocks of all matter, atoms and molecules, form the substrate for the increasingly complex chemicals and structures that make up living organisms. For example, simple molecules like sugars and acids combine to form more complex macromolecules, such as lipids and proteins, which in turn are the building blocks for the membranes and organelles that make up living cells. In order of increasing complexity, here are the basic structural elements that, taken together, make up any given animal: Basic Structural Elements atomssimple moleculesmacromoleculesmembranesorganellescellstissuesorgansorgan systemsanimal The cell, toward the middle of this list, is the basic unit of life. It is within the cell that the chemical reactions necessary for metabolism and reproduction take  place. There are two basic kinds of cells, prokaryotic cells (single-celled structures that do not contain a nucleus) and eukaryotic cells (cells that contain a membranous nucleus and organelles that perform specialized functions). Animals are composed exclusively of eukaryotic cells, though the bacteria that populate their intestinal tracts (and other parts of their bodies) are prokaryotic. Eukaryotic cells have the following basic components: A plasma membrane that forms the outermost boundary layer of the cell, separating the cells internal processes from the external environment.Cytoplasm, which consists of the semifluid substance called cytosol as well as various organelles.A well-demarcated nucleus, which contains the animals chromosomes inside a nuclear membrane. Organ Systems During the development of an animal, eukaryotic cells differentiate so they can perform specific functions. Groups of cells with similar specializations, and which perform a common function, are referred to as tissues. Organs (examples of which include lungs, kidneys, hearts, and spleens) are groups of several tissues that function together.  Organ systems are groups of organs that work together to perform a specific function; examples include skeletal, muscular, nervous, digestive, respiratory, reproductive, endocrine, circulatory, and urinary systems.